Unlike other buyer's guides, the Auction Edge lets you change the copy of your ad at key points in the year to keep your message fresh and rosters up-to-date!
Ads will be printed before each major sales group -- Yearlings, Mixed, and 2-Year-Olds -- allowing you to change your message.
For example, if you buy the entire sales package, you will supply an ad that runs in all Yearling editions of the Edge, then you will have the opportunity to change your ad for the Mixed Sale editions, and again for the 2-Year-Old sales editions of the Edge!
Advertising Packages
| All Rates are Gross | Black & White | Four Color | ||||
|---|---|---|---|---|---|---|
| Half-Page | Full-Page | Half-Page | Full-Page | |||
| A | All Major US Sales | 25 sales, 48 pages | $1,593 | $2,654 | $2,520 | $4,200 |
| B | All Yearling Sales | 8 sales, 16 pages | $806 | $1,344 | $1,200 | $2,000 |
| C | All 2-Year-Old Sales | 10 sales, 11 pages | $577 | $962 | $870 | $1,450 |
| D | All Mixed Breed Stock Sales | 7 sales, 21 pages | $864 | $1,440 | $1,350 | $2,250 |
| E | All Yearling & 2-Year-Old Sales | 18 sales, 27 pages | $1,138 | $1,896 | $1,800 | $3,000 |
| F | All Yearling & Mixed Sales | 15 sales, 37 pages | $1,375 | $2,291 | $2,220 | $3,700 |
| G | All 2-Year-Old & Mixed Sales | 17 sales, 32 pages | $1,185 | $1,975 | $1,980 | $3,300 |
| Individual Pages | n.a. | $125 | n.a. | $195 |
Deadlines
| Space | Materials | |
|---|---|---|
| YEARLING SALES | Jun 9 | Jun 15 |
| MIXED SALES | Aug 25 | Aug 29 |
| TWO-YEAR-OLD SALES | Dec 15 | Dec 19 |
Ad Dimensions
| TRIM SIZE: | 5.5" X 8.5" |
| BLEED SIZE: | 5.75" x 8.75" |
| IMAGE AREA: | 4.5" X 8" |
| LINE SCREEN: | 133 minimum |
Sales Representatives
Call 1.800.866.2361
Contract and Rate Conditions
All advertising contracts are accepted subject to the terms and provisions of the current rate card, and no waiver or modification is binding upon Blood-Horse Publications unless in writing and approved by the Publisher.
Blood-Horse Publications shall be subject to no liability for failure to publish or circulate any advertising because of accidents, fires, work stoppages, dilatory postal delivery, acts of God, or other circumstances beyond the control of Blood-Horse Publications.
Insertion orders are binding on advertiser at issue closing date and may not be canceled thereafter, but Blood-Horse Publications reserves the unrestricted right to reject any advertising at any time. Failure by Blood-Horse Publications to publish advertising matter invalidates the insertion order for such matter, but shall not constitute a breach of contract nor affect any earned discount.
All advertising must be clearly identified as such by inclusion of a trademark, logotype, or name of the advertiser, or the word “advertisement” shall be printed at the top and bottom of such advertisement. Any advertisement that mimics editorial layout is subject to review, and shall be clearly labeled as “advertisement.” Blood-Horse Publications expressly reserves the right not to publish any advertisement which, in the opinion of the Publisher, is inappropriate.
All advertising is accepted only upon representation of the advertising agency and the advertiser that each of them is authorized to publish the entire content of the advertisement, and that the advertiser has the right to, and is capable of, selling or providing, timely, the product or service advertised at the price advertised. In consideration for publication of an advertisement, the advertiser and advertising agency, jointly and severally, agree to indemnify and save harmless Blood-Horse Publications and staff members from and against any loss, liability, and expense, including reasonable attorney fees, incurred by reason of any claim that may arise out of publication of such advertisement.
Payments and Commissions
Advertising accounts are billed immediately after publication is mailed, net due payable within 10 days with no discount. A 1.5% monthly service charge (APR of 18.0%) is added to the unpaid balance of accounts due after 30 days. The advertiser and agent are jointly and severally liable for payment of accounts to Blood-Horse Publications. If payment is not received within 90 days of billing from an agent, the corresponding advertiser shall be billed directly by Blood-Horse Publications.
Commission discounts are allowed recognized advertising agencies which supply insertion orders and complete advertising materials, and which assume responsibility for payment. A 15.0% commission may be discounted from accounts paid in full within 60 days. A 10.0% commission may be discounted from accounts paid within 90 days of billing. No agency discounts are allowed on any accounts unpaid for more than 90 days. Agency commissions apply to space, color and special position charges only. Other charges are not commissionable.
Any difference between rate scheduled and rate earned (short rate) is due 10 days following billing for the last insertion of a schedule. Rebates, limited to one frequency discount greater than scheduled, are credited when earned and requested.