The
Most Used
Auction Guide
in the
Industry!

Unlike other buyer's guides, the Auction Edge lets you change the copy of your ad at key points in the year to keep your message fresh and rosters up-to-date!

Ads will be printed before each major sales group -- Yearlings, Mixed, and 2-Year-Olds -- allowing you to change your message.

For example, if you buy the entire sales package, you will supply an ad that runs in all Yearling editions of the Edge, then you will have the opportunity to change your ad for the Mixed Sale editions, and again for the 2-Year-Old sales editions of the Edge!

Package A All Major US Sales 24 sales, 39 4/C pages
$104 per 4/C page ($59 B/W)
$2,293 $4,054

Package B All Yearling Sales 8 sales, 14 4/C pages
$131 per 4/C page ($83 B/W)
$1,161 $1,838

Package C All 2-Year-Old Sales 9 sales, 10 4/C pages
$130 per 4/C page ($83 B/W)
$830 $1302

Package D All Mixed Breed Stock Sales 7 sales, 15 4/C pages
$130 per 4/C page ($83 B/W)
$1,244 $1,953

Package E All Yearling & 2-Year-Old Sales 17 sales, 24 4/C pages
$117 per 4/C page ($68 B/W)
$1,638 $2,797

Package F All Yearling & Mixed Sales 15 sales, 29 4/C pages
$117 per 4/C page ($68 B/W)
$1,979 $3,380

Package G All 2-Year-Old & Mixed Sales 16 sales, 25 4/C pages
$117 per 4/C page ($68 B/W)
$1,706 $2,914

DEADLINES

SPACE RESERVATIONS

MATERIALS DUE

YEARLING SALES Jun. 3, 2005

Jun. 9, 2005

MIXED SALES Aug. 25, 2005 Sep. 1, 2005
TWO-YEAR-OLD SALES Dec. 16, 2005 Dec. 23, 2005

AD DIMENSIONS
TRIM SIZE: 5.5" X 8.5" BLEED SIZE: 5.75" x 8.75" IMAGE AREA: 4.5" X 8"
LINE SCREEN: 133 minimum

SALES REPRESENTATIVES
KRISTI BLALOCK JIM HURST
859.276.6782 859.276.6778
email: kblalock@bloodhorse.com email: jhurst@bloodhorse.com
Southeast West Coast

SHELLEY PARTRIDGE HARRY MILLER
859.276.6818 859.276.6777
email: spartridge@bloodhorse.com email: hmiller@bloodhorse.com
National & Product Ad Sales Classifieds/Real Estate

SHIRLEY DIEVERT KIRK NIXON
859.276.6779 859.276.6780
email: sdievert@bloodhorse.com email: knixon@bloodhorse.com
Southwest/Great Lakes/Canada Northeast/Mid-Atlantic

CALL 1.800.866.2361

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The Blood-Horse Auction Edge
1.800.582.5604